Ryobi Transport Company, which handles the logistics division of Ryobi Holdings, began airing a new television commercial on four commercial television stations in Okayama and Kagawa prefectures on September 15th.
<New TV commercial>
The new commercial was created with the aim of clearly conveying the appeal of logistics and Ryobi Transport's approach, and increasing awareness among young people. It features scenes of trucks driving and drivers at work, set to the song "Magokoro Connect" written by "Solid Beats," a popular Vocaloid producer.
The song is structured around the message that "we transport not only 'things' but also 'feelings'," and prior to its production, "Solid Beats" conducted thorough research and interviews about the history, role, and on-site episodes of Ryobi Transport.
I wrote the lyrics and melody with the intention of creating a catchy tune that drivers would want to hum along to, while also conveying the pride and everyday feelings of drivers to those who watch the commercial or listen to the song.
The singing voice is provided by the virtual idol "Otomachi Una".
