On September 17, Seino Holdings announced a business collaboration with Global Growth, an official TikTok Shop partner, Creator Agency Partner, and TikTok LIVE partner agency, to jointly develop comprehensive support services for brands, manufacturers, and creators specializing in TikTok Shop.
<Logos of both partner companies>
In recent years, live streaming e-commerce, which utilizes video platforms to allow users to purchase products on the spot while watching the stream, has been attracting attention.
TikTok Shop, in particular, is a service that is expanding in Europe, the Americas, and Southeast Asia, and its use by brands and manufacturers is accelerating in Japan as well.
On the other hand, many companies face operational challenges such as inventory management, logistics operations, creator selection, and the construction of distribution environments.
Through this business collaboration, Seino Holdings will provide a comprehensive fulfillment service, from procurement and inventory management to packaging and shipping, while leveraging its extensive logistics network and quality control system to ensure a stable and efficient supply chain. Specific operations will be handled by "Chiku Takubin," a Seino Group business company.
Global Growth handles the selection and training of creators best suited for TikTok Shop, provides a live streaming environment utilizing the latest equipment, and offers planning, direction, and operational support to maximize the appeal of live creators.
This frees brands, manufacturers, and creators from cumbersome operations, allowing them to focus on product planning and marketing. This facilitates maximizing brand-fan engagement (affection and sense of contribution), rapid market entry, and the establishment of new e-commerce standards utilizing Shopping LIVE.
Through this business collaboration, the two companies will further expand their e-commerce operational support through shopping LIVE on TikTok Shop, and in the future, they are considering expanding their comprehensive support services to other e-commerce channels and globally, aiming to open up new possibilities for next-generation commerce.
