On November 11th, Kouei Sangyo grand opened "KOUEI," an online shop specializing in safety shoes, with the theme of "Making the feet of people working on site look stylish!"
<Specialized e-commerce site for safety shoes>
Safety shoes, essential for workers in logistics, manufacturing, and other fields, have become increasingly popular in recent years, with more and more options available that excel not only in functionality but also in design.
On the other hand, it's not widely known that popular sneaker brands also sell safety shoes. Therefore, Koei Sangyo launched a specialized website to deliver stylish shoes that protect your feet while maintaining safety.
Initially, the lineup will consist of approximately 40 types of safety shoes, primarily from popular brands such as "asics," "PUMA," and "New Balance," with plans to expand the product range over time. Furthermore, safety shoes will be positioned as a key tool for the workplace through initiatives such as creating safety shoe communities on social media, collaborative projects, and review campaigns.
Going forward, our goal is to create an e-commerce site boasting the largest selection of safety shoes in Japan, with a target of offering 100 stylish and fashionable tools and items for the workplace.
<Koei Sangyo's Business Model>
Koei Sangyo (headquartered in Oita City, Oita Prefecture) originated as a company selling materials such as steel, resin, and industrial supplies, and has since evolved to handle items needed by workers on construction sites. In 2020, by focusing on safety shoes as an entry point for online sales, the company expanded its business nationwide.
■ "KOUEI," an online store specializing in safety shoes.
https://www.eckouei.jp/
