Kasumigaseki Capital and its subsidiary X NETWORK began airing a new TV commercial titled "We've Started a Chilled Warehouse Business" in Miyagi Prefecture on November 15th.
<"We've started a chilled warehouse" episode>
Through a parody song based on the phrase "We've started serving chilled ramen," the company group humorously and warmly expresses its feelings for Sendai, the birthplace of the company, and its message to individuals and businesses looking for frozen warehouses and frozen/refrigerated storage services.
<Performer>
The cast includes Takehiko Shimura, a native of Sendai City, Miyagi Prefecture, who, after a successful career as a professional basketball player, is now the president of the Sendai 89ERS and a familiar face in the region; Tina, the beloved character of the Sendai 89ERS, who adds vibrancy and approachability to the commercials; and AMEMIYA, who is in charge of creating and singing the parody songs with his unique sense of humor and singing ability.
Kasumigaseki Capital Group was founded in Sendai City, Miyagi Prefecture, and has developed businesses rooted in Sendai since the Great East Japan Earthquake, through regional revitalization and logistics facility development. In 2023, the professional basketball team "Sendai 89ERS" became part of the group, further strengthening its ties with the local community.
<A scene from a commercial>
■ CM overview
Broadcast period: November 15, 2025 to January 12, 2026
Title: "We've started a chilled warehouse"
Concept: A parody song based on the phrase "We've started serving chilled ramen," expressing the company group's commitment to working together with the local community, as well as the relationship with "teammates" through the Sendai 89ERS.
Filming location: LOGI FLAG DRY & COLD Sendai Izumi
