On December 4, Ito En announced that it will revise the suggested retail prices and shipping prices for some of its green tea beverages and green tea leaf products, as well as some of its vegetable and fruit beverage products, effective March 1, 2026.
The suggested retail prices for 71 green tea beverages will be revised by +5.0 to +25.0%, for 26 green tea leaf products (tea bags and granules) by +10.0 to +33.3%, and for 41 vegetable and fruit beverages by +5.3 to +14.3%.
For products with open pricing, the shipping price will be revised by the same revision rate.
The company has determined that it is difficult to maintain a stable supply through corporate efforts alone, given that the raw materials for its main brands, such as tea and vegetables/fruits, are experiencing high prices due to supply shortages, and that costs are continuing to rise across society and the industry as a whole, including logistics and labor costs.
