Seino Holdings announced on May 12th that it has introduced "AI President," a chat-based tool that reflects the company's philosophy and the president's way of thinking. The aim is to create an environment where new employees can easily consult with each other.
<Image of the chat screen with the AI CEO>
"AI President" was originally a tool developed in-house for management training. It was then tuned for new employees, becoming a "supportive" tool that provides advice and encouragement based on Seino HD's management philosophy to address anxieties and concerns from joining the company through the training period and before being assigned to a department.
The background to its introduction is the challenge that, with employees in diverse occupations working day and night across the country, opportunities for employees to directly experience the president's way of thinking are limited, making it difficult to instill the company's management philosophy.
The company decided to implement a chat-based system because it creates an environment where new employees can feel comfortable consulting with the CEO while learning about his perspective, which is expected to improve their sense of belonging, increase retention rates, and foster proactive growth.
Through this initiative, in April, approximately 330 new employees from 28 Seino Group companies had one-on-one conversations with the AI CEO, freely discussing their daily work, interpersonal relationships, mental health concerns, and other issues.
Since May, approximately 50 new employees in generalist positions who joined Seino Transportation have been reporting their progress, including what went well and what didn't, to the AI CEO on the 8th of each month, providing ongoing support. The AI CEO responds with acceptance, praise, and encouragement as needed, supporting the new employees' positive actions.
Looking at the content of the consultations, in terms of practical matters, there was a tendency for consultations to concern "anxiety regarding driving and on-site work" and "anxiety regarding telephone communication," as well as communication and interpersonal relationships, such as "building relationships with senior colleagues, superiors, and colleagues" and "anxiety regarding customer service," and in terms of mental health, concerns about "fear of failure and how to change one's mindset."
Going forward, they plan to improve the accuracy of the AI through analysis of the responses, and will also consider strengthening the ongoing follow-up system and expanding it to other levels of the organization.
Seino HD/OpenFactory provides a service that enables e-commerce without inventory.
